Think about it — you’re probably part of an industry with dozens, if not hundreds of companies that do something very similar to yours. Whether your firm builds airplanes or employs the country’s best accountants, every corporation has a competitor. Keeping this in mind, it may be tempting to streamline your training, and incorporate a very generalized training module for your team. Yes, some things may not apply to your employees, but all that can be hashed out on the job, right? The truth is, however, a generic training module can be detrimental for both new and veteran employees on multiple levels. With every other aspect of your operations, your main goal is to gain a competitive edge so that you can surpass your rivals. Why should your training be any different?
You can quickly see that it is important to create and deliver a training module designed specifically for your business. Let’s look at two financial companies: Morado Financial and Green Bell Bank. Morado is a financial institution that employs 180 professionals spread out across thirteen branches in Florida. They cater specifically to serious investors; they also have a large customer base that spends a portion of the year in Canada, so international finance is a speciality. Let’s look at Green Bell Bank: a finance company that has 1,200 employees spread across dozens of branches across the American southwest. They also work closely with investments, but they focus on corporate finance more than anything.
As you can see, despite Morado Financial and Green Bell Bank being categorized in technically the same industry, identical training modules would not be effective. Even their tellers–whose work is usually rote as opposed to that of high-level staff members–would need a program that fits their specific day-to-day operations.
How can you customize your training so your employees can be their very best? Consider the following three areas.
1. Instructor-Led Training. What better way to customize your training than with a human touch? When you utilize instructor-led training, a professional facilitator can delve into great detail whether through video connection, live appearances, or other forms of direct communication. These instructors will carefully incorporate your business’s mission, operations, and procedures. Of course, all of this can be done with the “microlearning mentality” which approaches learning through small, digestible pieces of content that each employees can learn at his/her own pace.
2. Compliance and Safety. As we have said, there are many businesses in every industry. Many of these companies have to abide by compliance and safety protocols that adhere to industry standards. However, you can customize your training to emphasize rules and regulations that particularly pertain to your team. These can include regulations from municipal, state, and even federal authorities. Additionally, you can focus on procedures that are relevant to your specific operations. Many companies even individualize training by each office location of their business. This can benefit a majority of workers, from retailers, contractors, warehouse employees, and more.
3. Learning Technology. Of course, you can’t get much more personal than software specifically created for your business. No matter the size of your team, an application customized for your team is a perfect way to ensure your employees are learning exactly what they need. These programs can be created not only with your branding, but your company’s mission in mind. How can technology truly cater to the learner? By using mobile-friendly applications. Since 2011, mobile device usage has grown to nearly 4 billion people. Among these people are your employees–many of them use their mobile devices more than their actual computers. As a result, these programs can be created to accommodate their needs.
Not only is using standard training material detrimental to your team, it can also be costly and in some cases even dangerous. Your own course and software will allow your team to feel empowered. You will also take pride in your company’s innovative methods.