Sales training has always been an important part of any company’s success, as sales drive revenue and selling, in and of itself, is a highly trainable skill.
Salespeople improve through trial and error, experience, and learning new strategies and tactics. Training your team effectively can be the best investment you ever make in your organization, but it can also be a major challenge.
Your salesforce is busy. The more they sell, the more they earn, and therefore their time is, quite literally, money. It shouldn’t be wasted in an auditorium a few days a month completing a lengthy training seminar.
Another issue, is that sales teams are often geographically dispersed across a region or an entire country as well. And even then, they’re not necessarily always in their office, let alone corporate headquarters. Gathering them together for a more traditional, in-person training session can be extremely costly and time-consuming.
For these and many more reasons, eLearning is the perfect solution to your sales training challenges.
Here are 3 Ways eLearning Can Improve Sales
1. eLearning can go with your sales team out in the field.
With eLearning, your sales team can access your training programs from anywhere with their laptops, tablets and smartphones. This will allow them to capitalize on downtime out in the field. It helps to maximize the ‘attendance’ of your trainings, as they can do it when works best for them and not miss out on valuable time spent with clients and potential customers. And it can also save your organization the cost associated with flying everyone in, putting them up in a hotel and hosting a live event in an expensive venue. You free up more time for their sales activities, and you save the company money as well.
2. eLearning improves the quality and consistency of sales training.
In this global economy, sales training evolves quickly. New products, promotions, discounts, special offers and arrangements are made sometimes on a daily basis. In order to ensure a geographically dispersed salesforce is up to date and informed in a consistent manner, you’ll have to be able to disperse information and updates quickly and consistently. eLearning, more than any other strategy, allows you to do that, and do it in a cost-effective way.
3. eLearning allows for Just-in-Time learning.
eLearning allows your sales team to access the training they need when they actually need it. Sometimes they’ll need a quick refresher on a promotion or product. A lengthy, week-long training seminar is not what they’ll need in this situation. Instead, eLearning allows them to pull out their smartphone in the parking lot and give themselves a quick refresher course before heading into a meeting. eLearning is the only training solution that allows for this to happen.
eLearning can improve all forms of corporate training as it’s flexible, easy to update and accessible from anywhere. Especially when it comes to the specific challenges of training a geographically dispersed salesforce, eLearning is a powerful, reliable solution. If you’re interested in learning more about how a custom solution could help drive sales for your organization, contact us today!