The gamification in corporate training, or the application of game-like elements, has not only gone mainstream at this point, it’s begun to mature. It’s uses have begun to expand past the simple implementation of its standard elements into more advanced ways of leveraging its power for increased engagement in all areas of corporate life.
One of the biggest challenges corporations face today is a lack of engagement among their workforce. This leads to poor performance and prevents employees from reaching their potential, hurting the bottom line. The goal of gamification (and what it’s incredibly effective for) is increasing that worker engagement level. It’s an excellent solution to a crucial, and ongoing challenges in any area.
Here are 4 examples of how one can implement gamification into different areas of corporate training:
The use of gamification for onboarding is a great way to make a good first impression. New employees are generally nervous and confused yet eager to please on their first day. Gamification can make the process of getting to know their new role fun and engaging and take the edge off of their nerves. It can also encourage good habits and make the integration into a new team easier.
A good way to implement it is by creating a series of challenges and games that scale upwards beginning with entry level tasks that allow for early wins, a sense of accomplishment and boosted confidence.
2. Employee Engagement
Gamification is a great way to boost engagement in your workforce where certain tasks could otherwise easily become drudgery (such as sales cold calls). This is where the gamification elements of a leaderboard, team competition, progress bars, rewards and featured challenges can go a long way to invigorate a workforce. This will help keep them running on the natural human inclination toward achievement and competition, and have them focused on gunning for short term achievements that lead to long term goals without all the drudgery.
Compliance training has a reputation of being monotonous and boring, but nevertheless, it’s a necessity for most corporations. Instead of the typical presentation or lecture regarding the rules and ethics or compliance issues, gamification can be implemented to drop employees into a mock investigation into a compliance breach instead. Consider teams and a competition for which group can get to the bottom of the issue first. Think of the classic game Clue but for a corporate security or compliance breach learning the who, what, where and why along the way.
4. Skill Development
We’re always learning in both our personal and professional lives, and yet learning in the context of work isn’t always enjoyable and engaging. The problem is that it’s necessary for our job performance and always will be. So in a situation like this, where interest and motivation are low but importance is high, gamification is the perfect solution. The use of game-like elements such as badges, points, levels and progress boards, helps to boost engagement and make learning an enjoyable experience. Humans have a natural tendency to want to improve and achieve during games, and aligning this instinct with the process of learning new skills allows the learning process to unfold in sections and without overwhelm or dread.
Gamification can be used in any area of corporate training. It’s use is only limited by our creativity. Our collective, natural inclination to engage in and enjoy games and competition is an effective trait to exploit when it comes to corporate training, where the ultimate goal should be increased engagement. Higher engagement leads to better learning outcomes which lead to improve workforce performance and company success. Nothing improves engagement quite like gamification done well.
Interested in learning how to implement gamification in your training program? Contact us today!