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Augmented Reality (AR) elevates and transforms content into visually useful tools.

AUGMENTED REALITY

Augmented Reality (AR) merges technology and learning into meaningful experiences. Overlaying concepts onto the real world, it elevates content like user manuals, process, procedure, compliance, mechanical and engineering materials. The technology continually evolves, proving itself valuable in many business scenarios.

AR is rapidly growing in popularity because it brings elements of the virtual world into our real world, thus enhancing the things we see, hear and feel. Virtual information is used as a tool to provide assistance in everyday tasks, including applications like social media filters, data visualization, engineering models, mechanical guides and surgical procedures.

Learning applications include:

  • Correct use of equipment and machinery: Learners can access just-in-time content about key safety features or handy tips for correct use. By accessing this content at the point of need, learners are supported in their on-the-job performance. Rather than sitting at a computer to access learning, the workshop environment itself can now become a vast library of interactive content.
  • In-situ support for product knowledge: In a retail environment it can often be challenging to ensure all staff maintain a robust level of product knowledge, especially if product lines are regularly changing. AR can be used to provide in-situ, at-a-glance information about key product selling points. When a customer is asking about the differences between distinct models, shop-floor staff can rapidly bring up key product information, matching the right product to customers’ needs and, ultimately, selling more effectively.
  • Interactive customer manuals: Our customers are also often our learners. AR is increasingly being used as an alternative to traditional customer manuals and handbooks, for example in the automotive sector. When drivers want to know how to use a particular feature of their vehicle they no longer have to dig out a weighty manual. Instead they can simply slip their phone out of their pocket and point it at the vehicle feature in question in order to access the information they need.
  • AR tours and scavenger hunts.

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