In March 2015, YouTube began supporting the 360-degree video format in mobile apps and websites. It successfully created a revolution in traditional media-sharing methods and opened up enormous possibilities in interactive virtual technology. Facebook, following YouTube’s lead, introduced a 360-degree video platform in September of the same year. Since then, numerous industries have adapted 360-degree videos for various uses. Today, the 360-degree video has become the most popular media format among audiences. Research shows that 90% of Americans believe 360-degree video has better content than that of traditional video.
A 360-degree video is made with a specific camera that can capture a 360-degree view of its surroundings. Some of these cameras have a lens on top, while others have one lens on each side to capture views from different angles. These types of videos can create an immersive experience for audiences. Rather than being offered a single point of view as in traditional videos, people can swipe around to see any direction they are interested in. The value of 360-degree videos is well recognized in the field of visual marketing for superior performance in attracting and converting customers. Why are 360-degree videos so beneficial? What are some other applications of these videos besides visual marketing? This article will discuss their competitive advantages and introduce four possible applications of 360-degree videos.
Why 360-Degree Video?
Rather than giving audiences a fixed point of view, 360-degree videos offer viewers the opportunity to explore different perspectives by dragging their mouse or swiping with their fingers. It is an intimate experience: people are immersed in a three-dimensional environment that the videos create. With the help of virtual reality (VR) glasses, the scenes in 360-degree videos become even more engaging and spontaneous because VR glasses allow people to view various angles by naturally turning their heads. These videos are strong storytelling tools that enable audiences to choose their viewing perspectives.
Four Applications of 360-Degree Videos
Their unique competitive advantages enable 360-degree videos to attract and convert numerous customers. For instance, the click-through rate for 360-degree videos is 4.51% compared to the 0.56% click-through rate of traditional videos. In addition to bolstering the effectiveness of visual marketing, 360-degree videos have far more potential applications in many other industries, such as shopping, live events, education and travel.
Shopping online is risky because standard images cannot show enough product details from the front to the back. Using 360-degree videos, or even 360-degree images, can solve this problem by enabling consumers to view items from any angle.
2. Live Events
This 360-degree video technology can also be used in live events, such as news broadcasts and sports tournaments. Viewers do not have to follow only one camera perspective anymore. Instead, they can focus on a particular player in a football game or look around at the local environment while reporters introduce the latest news.
This interactive technology enhances the quality of teaching and learning as well. Students are unique and should learn with different perspectives. With the help of 360-degree videos, students are able to explore new interpretations of texts because interactive videos enable them to visually learn materials in various dimensions.
Want to travel around the world, but do not have the time or money? The 360-degree video technology enables you to choose a destination and go there with your VR headset. Only 360-degree videos can provide a relaxing and intimate experience at home.
These four examples of 360-degree video use are only the tip of the iceberg in terms of real-world applications. Want to see where you can apply this interactive technology in your company? Click here to contact a CoreAxis specialist to give you professional insights into interactive video technology.