As technological advances take place, and innovation becomes increasingly valuable, the world moves further away from the “one-size-fits-all” approach. We see examples of this in even the smallest nuances of our lives, with the evolution of personalized marketing and targeted advertisements. Once we recognize the tremendous benefits that such customization offers, it is important to incorporate it into learning and development (L&D), which is a key component in career paths. The common misconception that custom training programs require significant investment is not necessarily the case. Innovative solutions allow businesses to access customized learning affordably and, in fact, witness significantly larger returns on investment. Here are a few of the most significant ways personalization in L&D adds value.
Creates Pull, and not Push, Learning
When employees become individually engaged with the content they are taught, as well as the delivery method, they will enthusiastically pursue (pull) learning to develop their skills, rather than employers having to mandate (push) it. Given that each person has their own style of learning, personalized programs give everyone a unique opportunity to seek out, or pull, learning.
Keeps Up with Innovation
With technological advances occurring faster than ever before, it has become more important for corporations to ensure an up-to-date workforce. To establish this, given that people’s increased engagement in custom learning yields efficient returns, employers must acknowledge the variance among their employees, and appreciate it by providing personalized L&D opportunities.
Enhances Employee Retention
With the increased engagement that personalized learning provides, employees are less likely to leave the business. Recent statistics show that job applicants prioritize corporations where they can maximize their skill sets and expand their knowledge, even when compared to places with great health benefits and vacation packages. Therefore, with learning programs that individually benefit employees, not only are they more likely to stay on board and continue to develop their strengths, but employers are more likely to appreciate them as assets to the business.
Innovation and an abundance of technological resources have allowed for economies of scale in learning and development. Corporations can now incorporate personalization into their training, without needing to significantly expand their budgets. Online learning opportunities allow for businesses to engage with their employees, fill their knowledge gaps using the method most efficient for them and alter the program, as needed, along the way. This is in contrast to traditional training programs, where the slightest deviation from the “one-size-fits-all” approach comes at a significant price.
At CoreAxis, we recognize the tremendous return on investment that our clients can enjoy by implementing personalization in their learning and development programs. Therefore, we enhance our innovative custom learning solutions by appreciating the diversity and individuality of learners to help businesses achieve their goals in the most cost-effective and efficient ways. By providing each employee with their own personalized toolbox for success, we help assemble the building blocks for a prosperous and collaborative corporate team.