Video-based learning, as the name implies, is a form of eLearning that allows its audience to acquire skills and gain knowledge via video. This method of training is becoming increasingly popular, and starting to replace the traditional, mundane, “Click Next” eLearning. Companies use learning videos in a variety of situations, from recruiting to reinforcing and checking their employees’ knowledge in certain fields.
With all the benefits that online videos offer, it comes as no surprise that they are responsible for 85% of U.S. internet traffic. Here’s why their demand has skyrocketed in the Learning and Development sector.
Companies can produce video content in-house, making the process fairly inexpensive. Most videos can encapsulate topics effectively, with a mix of basic graphics and texts. Since the cost of developing video training—unlike most other training options—is only incurred once, the company can reuse and share it as many times as it wants. After switching just 50% of its training to eLearning, IBM reportedly saved $579 million in just two years. In addition to being more financially efficient, shifting training to video eLearning saves companies a significant amount of time. Creating the video content itself can be a quick endeavor for the company, but, more importantly, it allows employees to be trained on their own time. This means that, unlike other training methods, organizations do not need to put in marginal time for training each additional employee.
The human brain processes videos 60,000 times faster than it does text. Learners are likely to remember 95% of video content, while they would only remember 10% of text and 65% of visual content. Learners are more likely to stay engaged and participate in video content. In some cases, eLearning videos tend to include anecdotes or even jokes; this not only allows the learner to absorb the content better, but also conveys the idea of a friendly work environment. In other words, these videos can help make learning fun so employees will have more incentive to engage with them.
Easy to Access
Training on demand! Learners can access these resources anywhere, at any time. Video modules and training packages are often a compulsory part of the onboarding process, but they can also be used as resources throughout the course of employment. Given that the content is more engaging and people are more likely to remember videos, employees tend to refresh their memories more efficiently with video. Since they can be played across the globe instantly, companies can share videos, along with their many benefits, with different offices and employees.
Consistency in training is integral to the success of the business. Just one member of a team with a different understanding of things can hinder the team’s advancement. This issue becomes even more sensitive in companies with multiple offices. By using video-based eLearning, companies can be confident that all of their employees receive the same training. This consistency provides a practical means for training temporary employees. Having a consistent and cost-effective source of training allows employers to hire temps without having to spend significant amounts of time or money, or sacrifice the value of the organization’s means and methods.
At CoreAxis, with our passion for eLearning methods, we provide our clients with world-class learning solutions that drive the development of their employees. In addition to the goals of our clients, we value individuals within their organizations, and recognize that each person learns in a different way. We develop unique, video-based learning content using emerging tech and innovative learning solutions. By delivering these consistent, custom learning packages, we maximize development and create a sustainable path for success.