Employee engagement is high on the agenda of every major company, since studies show engaged, satisfied employees are more productive and contribute greater value. After all, an organization’s most valuable asset is its talent.
But if so many companies are focused on improving this metric, why is the engagement rate so low? A recent Gallup poll found less than 33 percent of employees are engaged at work. When people are unhappy at their jobs, they feel unfulfilled and unappreciated, and their performance reflects it. Nor is this situation beneficial for the company, as they’re only using a fraction of employee potential and wasting excellent talent.
Here are several ways to inspire a company culture that motivates and engages your employees, in order to utilize their talent and drive your organization ahead together.
- Make your mission clear – ensure that the company’s mission is clear for your employees from the start. People are inspired to do good work when there is a strong value-driven purpose, and when you present a challenge to tackle together, they’re more likely to be inspired by the task at hand.
- Be transparent – communication is key when it comes to employee engagement. Be transparent about challenges and ask for help when there is a problem to solve: you never know who may have a solution. By being honest and communicating to your employees what’s happening in the organization, you can build trust, thus increasing the level of respect and engagement among employees.
- Create systems – by offering your employees a way to bring their ideas forward, not only do you show them that you respect their thoughts, but you’re also likely to turn many of these (potentially great) ideas into action. This automated system could come in the form of regular reviews, meetings or open channels for feedback.
- Recognize employees – when employees feel appreciated and valued, they are much more likely to excel at their jobs. You can celebrate accomplishments, organize fun activities or regular gatherings, or offer career development opportunities to keep employees engaged and feeling valued.
- Integrate branding – does your onboarding process include an overview of your brand? Employees are always extremely excited on their first day, and when better to build momentum and engagement then this initial introduction to the company?
- Lead by Example – actions speak louder than words. The truth is that people don’t care until they know you care, so you need to move from saying to doing, and embody the values you are aiming to inspire among employees.
With these six steps, you’ll not only see engagement increase among employees, but you’ll also foster innovation, boost performance and recruit the best potential talent for your company.