What Is User Experience?
User Experience, or UX, is how a company communicates with its users through technology. Every good or service that we use in our lives can be traced back to a business. As consumers, we know that the way we feel when using these products or services determines whether or not we repurchase them or suggest them to others. Therefore, in order for businesses to thrive in today’s competitive market, they must think like consumers. Regardless of how efficient and useful a product is, unless users have positive experiences with it, it will not be a success. Although users’ experiences are vital for all products, the term UX is specifically used for online businesses and websites, and is where our focus will be.
How Can We Track It?
Certain corporations have an advantage in the realm of user experience because of their ability to track it. In order to improve upon a shortcoming, companies must fully understand it, and recognize its impact on the business. Here are some ways that companies can obtain data on their users’ experiences, in order to strategize solutions and improvements:
- Interacting with Focus Groups
- Performing User Preference Tests
- Performing A/B Tests
- Using Heat-Mapping and Click-Tracking Tools
- Utilizing Visual Feedback Tools
- Analyzing Web Analytics
How Can We Improve It?
It is vital for corporations to understand that UX must constantly improve. Therefore, researching their consumers’ reactions to the website, as well as ensuring high quality and positive feedback, is a continuous process. By prioritizing users, and putting themselves in the position of consumers, companies understand their consumers’ needs and wants, and can design the UX according to this knowledge. Then, they must seek constant feedback and continuously improve on their offerings. The ideal UX is one that a company designs and alters hand-in-hand with their end-users, not independent from them.
In addition to the points each company must pay attention to based on their own customers’ desires, there are certain features that any successful UX must have. The most important elements are:
- An aesthetic user interface (UI), which can evoke emotion
- A user-friendly, and easy to use, site
- Relevant and useful content
- Navigable, and easy to locate, content on the site
- Credible and reliable sources of information
How Can We Help?
CoreAxis has always greatly valued users and prioritized their opinions. We understand that UX is the most important factor in the success of businesses. To that end, we aim to ensure that our clients’ users have continuous positive experiences with their websites, and not encounter issues that could prevent their coming back. Our flexible and on-demand learning experiences allow our clients to train their teams in the vitality of UX, and use our services to track and improve it for their users, as well as their own success.