What is user experience?
User Experience, or UX, is essentially the communication between a user and a company’s offerings through technology. Depending on the quality of this experience, users’ feelings after interacting with the platform can make or break their thoughts on the corporation as a whole. A negative experience can hinder their coming back, and a positive one can ensure it. This is why it is an absolute necessity for companies to invest a great share of their time and money to ensure their platform offers users a great experience, and to continue to improve it.
What makes a great user experience?
The first step toward creating a valuable user experience is to make sure that everything and everyone in the organization puts the customer first. Employees must truly understand their customers’ needs and wants, and design the UX according to this knowledge. Then, a company must seek constant feedback and continuously improve on its offerings. The ideal user experience is one that a company designs and alters hand-in-hand with the end-users, and not independent from them.
In addition to the points each company must pay attention to according to their own customers’ desires, there are certain features that any successful UX must have. Here’s a rundown of the most important qualities:
- User-friendly website
- Relevant and useful content
- Credible and reliable sources of information
- Aesthetic user interface (UI), which can evoke emotion
- Easy-to-locate content on the website
How can we ensure continuous improvement?
Companies must be sure to build and maintain relationships with their customers, rather than to merely provide a good or service and consider the job done! By doing so, organizations get access to feedback on how to improve their products and services through analyzing surveys and communicating with customers through user interviews. In addition, by tracking customer usage and conducting usability tests, preference tests, and A/B tests, companies gain an understanding of the quality of their platform, as well as its shortcomings. In this way a company can improve upon its UX, and have users who are more satisfied with their experience, and with the organization as a whole.
Since company success always boils down to customers and their levels of satisfaction, it is key to ensure it. Customers’ digital interaction with a company’s platform can be compared to a first date: if it doesn’t go well, one party will not even give the other party a second chance. Therefore, the importance of the organization’s first impression with customers should not be taken lightly. At CoreAxis, we recognize the significance of successful user experiences. Our aim is to be a resource for companies to provide users with a positive experience on their websites, as well as maintaining and continuously improving that experience. To that end, we provide on-demand and flexible learning experiences for our clients to help train their teams to yield results at their highest potential.